MARK MCCAFFERTY

creative strategy | social media strategy | experiential | emerging platforms | digital media strategy

BRAVE CLIENTS X BOLD AMBITIONS

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BRAVE CLIENTS X BOLD AMBITIONS 〰️

career HIGHLIGHTS

HUMANS LAUNCH

CHANNEL 4| OMD

Channel 4 were about to launch one of their biggest dramas in years. They needed a campaign that would cut through the noise and stand out against the competition. 4creative and OMD came to us to ask how we could make the concept of the show (synthetic AI humans) a reality for the launch stunt. After raiding the tech cupboard at Microsoft, we came up with a solution…

#LOVEYOUTOTHESTARS

LLOYDS BANKING GROUP

During the festive period, Lloyds wanted to help show customers how easy gifts could be purchased with their new Apple Pay integration. The idea "Love you to the stars" was born and manifested itself as a traditional Christmas TV commercial. We were tasked with extending that idea further.

We created a giant 12m, digital Christmas tree on London’s South Bank. Customers could then record a video message of love, and send it to a custom built website, where it would be transformed to a live christmas decoration on the tree itself.

SIMPLE PLEASURES

NESTLE - FIRST SLIDER VIDEO

Nothing is as powerful as a child’s imagination…

Milky Bar wanted to promote the simple ingredients that make up the iconic Milky Bar. To convey this message on a larger scale, I created the ‘Simple Pleasures’ platform - that showcased how children can find fun in the most simple of objects.

In a media first - we created a ‘slider video’ format that allowed viewers to slide between a parents perspective and the imagined environment of a child.

The campaign also promoted sustainability around turning recyclable objects into fun craft activities for families.