MAJOR PROJECTS
GEAR UP FOR SUMMER
HALFORDS SOCIAL VIDEO
Halford’s came to us with a brief around driving awareness of their top-notch fitting services for families. Traditionally, families went to Halford’s for leisure purchases such as bikes, roof boxes and sat-navs. Halford’s wanted to make the audience aware that they also had expert fitting services and mechanics on site.
We created a series of 30 second ‘pit stop’ videos that ran across Instagram, FB and Youtube.
bt infinity launch
PAPER TECH MEDIA FIRST
BT Infinity wanted to target key female decision makers in the home, with a show stopping creative that stood out from the traditional Tech advertising. You magazine was the perfect vehicle to land the messaging to the right audience, but we still needed to stand out.
After weeks of back and forth with the client, we created the first ever die-cut cover wrap on You magazine. A feat in paper tech engineering, the execution ran across 100,000 copies of You magazine and the creative definitely answered the challenge - exceeding all brand awareness benchmarks and driving multiple enquiries.
20TH CENTURY FOX
FIRST EVER MUSICAL NEWSPAPER
Metro teamed up with 20th Century Fox to celebrate the UK release of its much anticipated new movie, Bohemian Rhapsody. Limited editions of the newspaper in London featured a ‘musical cover wrap’ playing Queen music when readers turned over the front page.
The first of its kind, specially created cover wrap promotes the new film about Freddie Mercury’s life. 5,000 lucky commuters received the hand-distributed editions by Freddie ‘lookalikes’ at London’s Liverpool Street and Waterloo stations. When readers opened the newspaper, Queen’s most iconic hit song, Bohemian Rhapsody, played out loud.
Along with the glossy cover wrapped newspaper, readers were also given a clip-on replica moustache produced for sales in aid of the Mercury Phoenix Trust which fights AIDS worldwide.
SIMPLE PLEASURES
NESTLE - FIRST SLIDER VIDEO
Nothing is as powerful as a child’s imagination…
Milky Bar wanted to promote the simple ingredients that make up the iconic Milky Bar. To convey this message on a larger scale, I created the ‘Simple Pleasures’ platform - that showcased how children can find fun in the most simple of objects.
In a media first - we created a ‘slider video’ format that allowed viewers to slide between a parents perspective and the imagined environment of a child.
The campaign also promoted sustainability around turning recyclable objects into fun craft activities for families.
apple x Digital spy
DIGITAL SPY FIRST MAGAZINE
APPLE HAD IDENTIIFIED THAT ENTERTAINMENT CONTENT WAS EFFICIENTLY CONVERTING SIGN-UPS TO ITS PAID FOR APPLE NEWS PLATFORM.
WE WERE BRIEFED TO CREATE AN EXCLUSIVE APPLE E-ZINE FOR DIGITAL SPY THAT WOULD FEATURE ON THE APPLE PLATFORM, ALONGSIDE A SOCIAL MEDIA STRATEGY TO CONVERT DS READERS TO PURCHASE AN APPLE NEWS + SUBSCRIPTION.
THE DS EZINE BECAME THE MOST POPULAR DIGITAL MAGAZINE ON APPLE ON IT’S FIRST WEEK SINCE LAUNCH.
HUMANS LAUNCH
CHANNEL 4| OMD
Channel 4 were about to launch one of their biggest dramas in years. They needed a campaign that would cut through the noise and stand out against the competition. 4creative and OMD came to us to ask how we could make the concept of the show (synthetic AI humans) a reality for the launch stunt. After raiding the tech cupboard at Microsoft, we came up with a solution…
#LOVEYOUTOTHESTARS
LLOYDS BANKING GROUP
